2025年增长最快的知名市场
When planning international expansion, it’s critical to identify marketplaces experiencing rapid growth, as they often provide the best opportunities for sales and brand exposure. This article highlights some of the fastest-growing marketplaces across Latin America, Europe, and Asia, with insights relevant for 2025.
International Marketplaces in Latin America
Latin America stands out for its marketplace-driven e-commerce ecosystem, where marketplaces account for over 80% of total online sales in countries like Brazil. Unlike other regions, no single player dominates entirely, creating opportunities for multiple famous marketplaces to thrive. Here’s a look at the leaders in the region:
Mercado Libre
Mercado Libre, (also known as Mercado Livre in Brazil) remains Latin America’s largest pure-play famous marketplace, with 2024-2025 GMV growth estimated at 35% year-over-year and more than 115 million active users. Its continued success is fueled by several factors. The fintech arm, Mercado Pago, now processes nearly $200 billion in regional payments and provides credit to millions of SMEs and entrepreneurs, driving financial inclusion and expanding purchasing power. Investments in logistics infrastructure, including a $3.4 billion expansion in Mexico, have strengthened delivery networks, improved fulfillment speed, and created thousands of new jobs. The Meli+ loyalty program has enhanced user engagement through rewards, exclusive benefits, and personalized experiences. Additionally, Mercado Libre’s workforce has grown to 84,000 employees, with plans to add tens of thousands more, while its commitment to sustainability, including a large fleet of electric delivery vehicles, reinforces its reputation as a responsible and innovative marketplace.
Magalu
Magalu , a 100% Brazilian marketplace based in São Paulo, continues to be one of Brazil’s fastest-growing marketplaces, attracting over 130 million monthly visits and hosting more than 320,000 registered sellers in 2025. Its online sales remain a major growth driver, supported by innovative logistics solutions through Magalog, which now serves numerous external clients, and the expansion of Magalu Ads, whose revenue more than doubled in 2024. Strategic investments in cloud infrastructure, AI, and digital tools are enhancing the user experience for both sellers and shoppers, while sustainability initiatives, including e-waste collection programs, reinforce the company’s commitment to responsible growth. Together, these efforts solidify Magalu’s position as a leading famous marketplace in Latin America.
Carrefour Brazil
Carrefour Brazil launched its online marketplace in 2016 and, to this date, receives over 20 million monthly users. In the first quarter of 2025, Carrefour Brazil reported a net income of R$225 million ($38 million), a substantial increase from R$39 million ($7 million) in the same period the previous year. The Rio Times The company's online marketplace has expanded its product offerings and improved its digital infrastructure, enhancing the shopping experience for customers.
Coppel
Coppel is an all-round marketplace in Mexico, offering an extensive range of over 2,050 product categories, including home appliances, electronics, clothing, beauty, and toys. Its online marketplace attracts more than 50 million monthly visitors, captivating customers through special promotions, advertisements, and campaigns. After the pandemic, Coppel experienced significant growth in its digital sales, achieving a remarkable 300% increase in sales through the marketplace. One of the main factors explaining Coppel's growth is its provision of credit for customers to make purchases on the marketplace, with over 65% of customers utilizing this credit. This approach helps increase the purchasing power of consumers.
Amazon Mexico
Amazon Mexico is among the fastest-growing Amazon markets globally. Initially, Mexican shoppers who used to buy directly from amazon.com shifted their preferences to amazon.com.mx. In 2022, Amazon Mexico set a new record, emerging as one of the fastest-growing Amazon markets worldwide. According to SimilarWeb, this marketplace recorded 100 million monthly visitors, marking a staggering 150% increase from 2020. To keep up with rising demand, Amazon recently inaugurated a new fulfillment center in Tepotzotlán—its largest in the Mexico City area—boosting delivery speed and enhancing customer satisfaction.
Amazon Brazil
Similar to the growth of Amazon Mexico, Amazon Brazil is steadily expanding its presence and gaining market share. Visits to the platform have increased by 100% since 2020, with more people shifting their preferences from buying on Amazon.com to purchasing from Amazon Brazil.
International Marketplaces in Europe
Europe’s e-commerce landscape is largely shaped by Amazon, which commands a substantial share of online sales in key markets such as Germany. However, several famous marketplaces are gaining traction and expanding their influence, offering exciting opportunities for sellers.
ASOS
Asos (UK) has grown into one of Europe’s leading fashion famous marketplaces, attracting over 82 million monthly visitors across the continent. Founded in 2010, ASOS Marketplace now hosts more than 900 independent boutiques, offering a curated mix of trendy and unique apparel. Its seamless integration with ASOS’s main platform ensures high visibility for sellers while delivering a smooth, personalized shopping experience for customers. Strategic innovations in digital marketing, mobile shopping, and international shipping continue to drive its expansion across Europe.
Zalando
(Germany) stands out as a powerhouse in the European fashion market, drawing over 120 million monthly visits across 25 countries in 2025. Dedicated to clothing, accessories, and footwear, Zalando’s marketplace connects brands and third-party sellers to a highly engaged consumer base. Continuous investments in AI-powered recommendations, logistics optimization, and sustainability initiatives strengthen its appeal to both customers and sellers, reinforcing Zalando as one of Europe’s most influential famous marketplaces.
Otto
Otto stands as the third-largest e-commerce company in Germany, trailing behind Amazon and eBay. Otto achieved 8% GMV growth in 2024, reflecting the marketplace’s steady performance in a competitive landscape. Its ongoing focus on digital transformation, improved logistics, and customer experience positions Otto as a reliable and well-established famous marketplace in Europe.
BOL
Bol.com (Netherlands/Belgium) dominates the Benelux region, with millions of monthly visitors and a rapidly expanding base of third-party sellers. Bol.com’s marketplace strategy emphasizes convenience, fast shipping, and a wide variety of products.
Cdiscount
Cdiscount (France) continues to expand its marketplace offerings, particularly in electronics, home goods, and seasonal products. Its increasing focus on third-party sellers and efficient fulfillment services positions Cdiscount as an attractive marketplace for brands targeting French consumers.
International Marketplaces in Asia
Much like the dominance of Amazon and eBay in Europe and the United States, the Asian market is primarily led by Taobao and JD. Nevertheless, several emerging platforms are gaining traction, experiencing growth in both user engagement and sales.
Tokopedia
Tokopedia (Indonesia) has solidified its position as the country's largest e-commerce platform, boasting over 200 million active users following its merger with TikTok's ShopTokopedia in early 2024. This strategic partnership has driven a 95% revenue increase for local MSMEs compared to 2023, fueled by enhanced social commerce features and live shopping integrations. Tokopedia's commitment to sustainability and mobile optimization aligns with Indonesia's projected 17.33% CAGR in digital payments, expected to reach $115.34 billion by 2025
Shopee
Shopee (Southeast Asia) continues to be a dominant force in the region, with over 700 million monthly active users in 2025 The platform's cross-border transactions grew by 35% year-over-year, with Chinese suppliers accounting for 40%的跨境销售额。Shopee 专注于快速配送、移动端优化以及像 Shopee Coins 这样的游戏化忠诚度计划，提升了其在东南亚的用户参与度和卖家表现。
Lazada（东南亚）
阿里巴巴旗下的 Lazada 仍然是东南亚电商领域的强大力量。2025 年，该平台报告称 增长了49倍 在其 9.9 品牌狂欢节期间，其前 100 名东南亚卖家的销售额。其高端品牌平台 LazMall 的 同比增长30% 的平均订单价值，这表明消费者正转向更高品质的品牌产品。此外，Lazada 的 AI 聊天机器人 Lazzie 的 互动量增长了53%， 深度 AI 对话量增长了34%，以及 订单量提升了36% 与之前相比，这凸显了该平台致力于通过技术提升客户体验的决心。
拼多多
拼多多最初于 2017 年在中国推出，是一个专注于农产品和食品的专业市场，此后实现了非凡的增长。短短五年内，其用户群从 5000 万飙升至超过 7.5 亿，销售额突破 1000 亿美元。该平台对社交电商和团购模式的重视推动了显著的用户参与度，其中 AI 算法驱动了 73.5%的用户购买 通过个性化推荐。
乐天 (日本)
乐天仍然是日本领先的电商平台，拥有超过 4.948亿月访问量 ，以及超过 1亿注册会员。2024年，其在线市场乐天市场（Rakuten Ichiba）的年商品交易总额（GMV）超过 6万亿日元（492亿美元） ，这突显了其在日本数字经济中的重要作用。该平台广泛的生态系统，涵盖移动技术、医疗保健和金融服务，为用户提供了全面的购物体验。
天猫和淘宝（中国）
天猫和淘宝均由阿里巴巴运营，持续主导着中国的电商市场。2025年，这两个平台在 9.2%的GMV增长 618购物节期间，这反映了尽管促销方式简化，品牌仍持续增长。天猫专注于高端和品牌导向的产品，而淘宝则以广泛的商品种类服务于更广泛的消费群体。总的来说，它们约占 中国电商GMV的45%，巩固了它们在该行业中的核心地位
准备好在国际市场上提升您的全球影响力了吗？
与 nocnoc 合作，将您的产品拓展到15个以上的拉丁美洲市场。我们负责一切，从管理您的商品列表到最后一公里配送，确保合规性，最大程度地减少取消订单，并提供专业的本地客户支持。
